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Simply Supplements

Purer By Design

Simply Supplements

What is Titanium Dioxide?

We're thrilled to reveal the next evolution in our supplement range:

The removal of titanium dioxide.

A colouring agent.
Traditionally used by most supplement manufacturers.
Authorised for use by the European Safety Authority.
Simply Supplements

Why is Titanium Dioxide used?

Provides a white, shiny, uniform appearance.
Often used to coat tablets & capsules.
Can mask natural, yet perfectly safe, changes in colour.
Simply Supplements

Purity by Design

We believe that purer supplements are better supplements. That's why we've decided to remove titanium dioxide from our entire range.

What differences will I notice?

When switching to titanium dioxide-free supplements, you may notice subtle changes in appearance. Because these capsules are free from artificial whiteners, they can react naturally with oxygen—a process called oxidation. This is perfectly normal and particularly common in Glucosamine.

You may notice that your capsules:

Appear a slightly different colour to usual.
May change colour subtly over time.

What hasn't changed?

The only difference you're likely to notice is an aesthetic one. All of the following should remain exactly the same as before:

Taste

Removing titanium dioxide has no impact on the flavoUr of our capsules. You can expect the same neutral taste with every dose.

Nutritional Benefit

Rest assured, the active ingredients and health benefits of your supplements are exactly the same, just with a cleaner finish.

Product Safety

We continue to adhere to the strictest manufacturing guidelines. Removing artificial whiteners only makes our products even safer.

Shelf Life

Despite the natural oxidation (colour change), the stability and longevity of your supplements remain completely unaffected.

Simply Supplements

We are here to help

Wellness made simple

Our promise is quite simple: to provide each and every customer with the best shopping experience possible. We never compromise on quality; therefore, you can be assured that our products are second to none. Our UK-based call center advisors and nutritionists are also on hand to help you with any questions you may have.

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